Inside this Special Report
How to Sell Your House in
For the Right Price and Quickly!
Dear Homeowner:
Many of my clients have found themselves in the unfortunate situation of needing to sell in a timely manner. They need to sell quickly, usually because of financial situations (bankruptcy and foreclosure), job transfers, divorce, child support obligations, expired listings from real estate agents who could not sell their home, or they just cant afford to pay a real estate commission.
People
who have never tried to sell a home themselves just
don't seem to understand all that's involved. The details, the time, the waiting, the no shows, the expenses, the ads that never seem to make the phone ring. Having strangers walking through your home. Strangers, who smile and nod and act serious, and never call back. Worse yet, they decide to deal directly with an individual claiming to be an "investor" (be very careful here)!
It can be a much bigger hassle than you ever thought possible ... in fact, it can easily turn into your worst nightmare!
If you've decided to go the "For Sale By Owner" route: you buy your sign, you place your ad, you show your home. You wait. You call back the lookers and leave messages on their answering machines. Maybe you actually get a live one, and write up an agreement!
Several weeks pass. You start thinking
something's going wrong. Financing?! But its supposed to be the buyers job to get a loan, not yours! Right?! Can you tell
I've been there? Right back on square one, with a beautiful house, priced right, and not a clue on how to make it go away. Looking down the barrel of a deadline to move.
Sometimes the reasons people sell their home are great ones ... a new job, a transfer, building or buying another home. Sometimes the reasons
aren't so good at all ... bankruptcy, divorce, foreclosure. Thinking about selling can quickly become wanting to sell ... and its amazing how fast "want to" can become "have to". Whatever the reason, it puts you in a pickle.
Whatever it is, that house has become something to move beyond. To sell, to put behind you, so you can get on with the business of living your life. This is reality.
Granted I
don't know your particular reasons for selling. I do know how to get your house closed as quickly, and as professionally as possible. Like I said, I am a real estate BROKER (not simply an agent), and I know what homeowners go through when they try to sell their home. You may still be in the "thinking about it" stage. Maybe
you've already tried listing your house with an agent ... maybe you
haven't decided you're ready to go that route yet. Many past clients have been at the "end of their rope" with their real estate situation.
What if I showed you a way to get out from under you mortgage payments? What if I told you that you property problems would end and that you would make more money on your property, have positive cash flow, make money up-front and make money later on? What if I told you that I could help you do all of this, even if you have little, none or negative equity in your home? What if I told you that I had a way to reduce and even eliminate closing costs, real estate commissions or management fees? Would you be interested.
Let me show you how I can move your property in the next 60-75 days and accomplish all of these things.
Using the current market statistics as given by the Carolina Multiple Listing Service, and depending upon your area, there is a
good chance that your property could be sold in a conventional manner by a real estate broker. Not a bad track record, if I were a gambler, I
wouldn't bet all of my money on that, maybe some. What this really tells us is that the Charlotte market place is decent.
Combine that with our special marketing program and
we've got a VERY GOOD chance of moving your property.
This is how we will cause your property to sell.
1) Price:
You've spent many happy years in your home. To you, its worth is priceless. As you get ready now to make the transition into a home more in line with your current needs, the temptation to set a high asking price for your current home is great.
Its hard to separate emotion from reality in a situation like this. And yet its critical that you do. In
today's competitive market, the #1 reason a home
doesn't sell is price. If you
don't enter the market with a price that is on target,
you'll waste a lot of valuable time and your best pool of potential buyers will never even hear about you.
The trick is to find that ideal price -- right from the start. I can help you do that. I've had years of experience in the real estate business, and I know what factors to consider when making price deliberations.
Id be glad to visit you at your convenience, run some computerized comparables, and discuss with you the specific features of your home and your neighborhood that weigh into the pricing decision. Please give me a call today.
2) Condition:
The first order of business is to make your house shine from top to bottom, inside and out. There is no such thing as too clean. Pay special attention to the kitchen and bathrooms.
People don't buy dirty, messy homes!
You would think that this is obvious, but an amazing number of people put their home on the market without cleaning it up first.
Your home should be clean, but that's just the beginning. Odors from smoking and pets will scare buyers away fast. Now is also the time to fix all of those little items that you've been meaning to get to. IT'S SHOW TIME!
Once the price is set and the preparation is done, bring on the buyers!
But be careful, knowing what to say and what to do when potential buyers arrive to look at your home can make a big difference. Always greet them courteously, and hand them a home information brochure. If they are with a real estate agent, try to stay out of the way.
If you are selling your home yourself, casually guide them through your home, starting with your homes most outstanding features. Stay with them, but give them room to breathe, or you may make them uncomfortable. I can show you what
you'll need to do to get the best response from a prospective buyer.
3) Terms:
After years in the real estate business
I've made an important discovery. Price and condition ARE critical, but if you want to go one extra step, you can practically guarantee your home will sell -- and sell fast!
What is that extra step? Offering TERMS that will help move or close a contract. These terms are often called "sweeteners" because of their attractiveness to both buyers and sellers. I can give you a lot of information about how terms work and what they can do for you.
Terms can be used to help sellers with little, zero or negative equity! We can help get you CASH in your pocket and get rid of those monthly payments. In real estate, there are many ways to "skin the cat". Well need to become familiar with your particular situation in order to make an educated recommendation. Lets get together to discuss your personal situation.
WHERE DO WE GO FROM HERE?
That is entirely up to you, of course. If you are serious about being informed, and saving time and money in your real estate transaction, here is what I recommend: .In about 30 minutes, we can determine what is the best course of action for you to take. I will personally teach you the 6-step home selling process in detail, and how to use it to your best advantage.
Some of the things we'll cover are:
- Uncommon advertising techniques that generate huge responses!
- How to quickly determine the correct price range for your home!
- Three words you should never say to a buyer!
- A little known pricing technique that gets you a lot more showings!
- 49 tips to properly prepare and stage your home!
- The one thing you must do to sell fast and for top dollar!
- The secret of how home buyers really look at houses!
- The critical mistake sellers make when looking at “comparables”!
- A common "myth" that causes sellers to ask the wrong price!
- The 2 things that will kill a home sale before it gets started!
- The 4 most important parts of your house to a buyer!
- The smart way to handle buyer contingencies!
- The 15 things you must consider when reviewing an offer on your home!
After we go over the information, YOU decide what the next step will be. You may decide to sell your home yourself, or to list it with another agent. Whatever you decide is perfectly alright, really!
In fact, if you decide to sell your home yourself, I will give you a separate package designed to help you do just that, no strings attached.
Hopefully, this report has given you some insight into the process of selling your home. It may also have prompted a whole new set of questions.
To get all of the answers you need, simply give me a call on my direct line at 704-947-5250 ext.10 to schedule your free, no-hassle, straight talk consultation. We will arrange a time convenient for you, and it shouldn't take long at all.
In about 30 minutes, you'll receive more time and money saving real estate information than most people learn in a lifetime! By now, you've probably figured out that I am not like most real estate agents. I concentrate on providing quality information to those who need it.
I know that you may be asking that question in your mind. I know it’s not what most real estate agents do, and it may seem a little odd. It’s just that I have learned that good things happen when you concentrate on
really helping people.
Yes, I make my living selling real estate, and yes, I would love to handle the details of your sale for you.
BUT ONLY IF THAT’S WHAT YOU DECIDE TO DO AFTER YOU HAVE ALL THE INFORMATION TO MAKE AN INFORMED DECISION!
A half-hour is all it takes to get the information you need to make smart decisions for your future. Well discuss what you want to accomplish, and look at the different options that you have.
Well, I've said just about all I can say. The next step is up to you. As I said before, there is absolutely no cost or obligation attached to your free consultation.
Pick up the phone and call me now, while you are thinking about it. I know that you may be a little skeptical, but one phone call isn’t much to risk, especially when you could save yourself lots of aggravation and thousands of dollars!
You can reach me directly at 800-587-4066 ext.100 or call one of our associates!
I look forward to hearing from you.
Rob Cassam
P.S. Procrastination keeps more people from ever reaching their dreams than anything else. Don't miss out on information that can make all the difference!
P.P.S. During our meeting, I will show you exactly how our guarantee works! Its a simple addendum that we staple right to the listing agreement, you know up-front!
